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Before you build a brand, you must understand yourself.
Before you build a brand, you must understand yourself.
In this class, you will reflect on your values, strengths, motivations, and experiences to uncover the professional identity that distinguishes you from others.
In this class, you will reflect on your values, strengths, motivations, and experiences to uncover the professional identity that distinguishes you from others.
When you know who you are, clarity replaces confusion—and confidence begins to grow.
When you know who you are, clarity replaces confusion—and confidence begins to grow.
Class Recording
BRY01 Discover Your Identity SLIDES.pdfClass Slides
Step 1: Know Yourself
Step 1: Know Yourself
a. What is the deeper meaning behind what you do?
a. What is the deeper meaning behind what you do?
b. What is your ultimate objective as a result of your services?
b. What is your ultimate objective as a result of your services?
c. How will you let people know about your first two answers?
c. How will you let people know about your first two answers?
d. What do people see you do that reflects the first two answers?
d. What do people see you do that reflects the first two answers?
Step 2: Identify Yourself
Step 2: Identify Yourself
What do you answer when a client asks:
What do you answer when a client asks:
a. “What do you do?”
a. “What do you do?”
b. "How do you get it done?”
b. "How do you get it done?”
c. "Why are you doing this?”
c. "Why are you doing this?”
Assignment A: Identify Your Story
Assignment A: Identify Your Story
WHAT Give Yourself A Role
WHAT Give Yourself A Role
HOW Share Your Methodology
HOW Share Your Methodology
WHY Reveal Your Reason
WHY Reveal Your Reason
- Read the sample Identity Statements
- Rewrite your Identity Statement using the sequence above
- Share your Identity Statement with friends & get feedback on how it sounds and whether it represents you well
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